Why download our 2025 video trends report?
Get the latest on video marketing trends and tips to make an impact in 2025. Stay on top of what works, refine your strategy, and get inspired.
Video marketing is evolving fast. From customer testimonials to user-generated content, this report covers what’s working now—and what’s coming next—so you can keep connecting with audiences and drive real results. Inside, you’ll get easy-to-use insights on:
- Authentic, engaging content – Formats that build trust, keep viewers interested, and drive conversions
- High-impact platforms – How to make the most of YouTube, TikTok, and other channels
- Smart production strategies – Tips for creating more videos without stretching budgets
- AI and automation – New tools that make video production faster and more efficient
- Measuring success – How to track metrics that show the true impact of your video efforts
Join 700M+ registered users and 575,000+ teams who trust Dropbox
88%
of video marketers
say video helps customers understand products better
75%
of marketers
use AI tools to streamline video production
39%
of viewers
prefer short videos under 60 seconds—perfect for today’s social media
What’s inside the report?
Get insights into formats that build connections—think explainer videos, product demos, and social content.
Learn how YouTube, TikTok, and other top channels can help you reach the right audience at the right time.
Get tips for meeting the rising demand for video without overspending.
See how AI tools are helping teams work faster and stay creative—from editing to scheduling.
Find out which metrics matter most to show the impact of every video you create.